• Eharmony - a trusted online dating site for singles. Eharmony is the first service within the online dating industry to use a scientific approach to matching highly compatible singles. Eharmony's matching is based on using its 32 DIMENSIONS® model to match couples based on features of compatibility found in thousands of successful relationships.
• I feel like a lot of people are talking about how awful this is. You mentioned, 'If she was looking then she was already lost.' I would usually agree but, I'm curious if Kremen asked her to use his new start-up website (so he could get early members) and he lost her to his own functioning dating website.

Neil Clark Warren, theologian and founder of the online dating site eHarmony, knows a few things about bringing people together. Since launching in 2000, eHarmony has helped more than 550,000 couples get married. An average of 271 eHarmony couples get hitched every day.

In an effort to turn around the struggling company, however, Warren has become adept at ending relationships as well. After firing the CEO in July of last year, Warren took over the role and proceeded to make cuts across the board, noting that the he and the existing management weren't, well, compatible.

Subscriptions and revenue had both slipped. “We had a bloated situation,” says Warren. “There was no precision to our definition as a company. We were in a kind of disarray and we had way too many working for us.

How the founder of Match.com lost his girlfriend to a man she met on Match.com. In 1993, Gary Kremen saw potential in online dating, but the world was yet to be convinced, so he created Match.com. As people weren’t dating online, probably due to it having negative connotations, he worked on a.

“We needed to be nimble and we needed to be able to make fast decisions instead of arguing over everything,” says Warren. To that end, Warren slashed the company’s board of directors from nine members to just two: himself and former Walmart executive Greg Penner.

The cuts didn’t stop there. Warren fired all 12 members of the company’s previous executive team. “The best thing we’ve been able to do is let all those people go who were leaning hard in the direction of pessimism about the company’s future and bring on people who have a vision of success for our future,” he says. The new executive team is a mix-up of outsiders, current eHarmony employees, and former eHarmony employees. 'My philosophy is if you possibly can, hire someone you've known for a while. Virtually every person on our executive team is someone I've known for at least six years.'

The axe also fell on the rank-and-file. eHarmony’s total workforce shrunk to 160 employees from roughly 320--a reflection of Warren's desire for a fresh start, he says. “There was a general feeling here that we had to give a lot of incentive bonuses to employees to get them to stay,” says Warren. “I thought, why would we give bonuses to get people to stay when the people who were here were bringing the company down.”

Becoming leaner isn’t the only change underway at eHarmony. The company is looking to broaden its reach beyond dating to other types of relationships, including matching employees to potential employers as well as helping people find compatible friendships. To that end, the company is amping up its advertising budget. Warren, whose grandfatherly countenence anchored the company's advertising before being removed by previous management, will return as eHarmony's face.

Warren and the new executive team now meet for two hours every morning to discuss the company’s new strategy. Befitting a company whose expertise is helping people get along, Warren says the new team is much more in alignment than the previous team. “It has been the most harmonious leadership team I have ever been a part of,” says Warren. “We were extremely lucky in that we haven’t lost a single person we wanted to keep and we haven’t kept a single person that we wanted to lose. We’ve aligned the company so well.”

If you are serious about online dating, chances are that you have heard about eHarmony. This highly popular dating platform is aimed at serious singles who are looking to get married. However, many people who consider signing up for a subscription on the site ask the same question: Why is eHarmony so expensive?

eHarmony is so expensive because the site uses a matching algorithm that is proven to work. The platform also has a large user-base of serious and stable singles who can afford the cost.

The site is thus a natural fit for marriage-seekers who are willing to pay extra to increase their chances of finding their soulmate.

I have written this article to showcase why singles keep signing up to the site despite its high cost. This information will help you judge whether the platform is right for you and whether the cost of a subscription seems justified.

Less fake accounts

Online dating platforms have always been full of fake accounts. eHarmony has fake accounts on it, but the amount of them is lower than on most competing sites.

This is in large part due to people not bothering to pay the premium cost to use the platform just to make a fake account.

Free accounts on eHarmony cannot message other users and are useless for scammers. The high cost of a subscription thus helps weed out fake profiles.

10% of all new accounts created on dating sites are fake. To learn more about the dangers of online dating and how to avoid them, read my article on the subject here.

Serious users

eHarmony is a platform where mature and serious marriage-seekers can meet. Because of this, users generally have their stuff together and have a stable income.

This means that the type of singles that eHarmony is marked toward can also afford the cost of a subscription.

Anyone who has ever made the mistake of using a free dating app with the goal of getting married will understand why this is important.

13% of Tinder users report forming a relationship that lasted more than a month with someone they met on the app. This number speaks to how difficult it is to see long-term success on a platform that is not built for it.
More expensive does not always mean better, but the cost of a platform will shape its user-base. In the case of eHarmony the pricing helps gather serious marriage-seekers who can afford the cost onto one platform.

Not looking to get married? There are many premium platforms available that are not all about marriage. Read my article on how to get started on Match here.

Proven results

eHarmony has been operating since 2000. This means that by now we have a clear idea about how well their services work.

There are 2 key statistics do a good job of showing how effective eHarmony is at producing marriages.

1 is regarding the quality and the second is regarding the quantity of matches.

1. Less than 4% of marriages that are formed on eHarmony end in divorce. This statistic alone is a major reason I recommend eHarmony for most people who are looking for marriage online. This divorce rate is ten times less than the US national average, which is about 50%. To put it simply: $15 more for a monthly subscription is a lot more affordable than a divorce.

2. More than 500 marriages happen every day as a result of couples meeting on eHarmony.In other words: the site is big and the site works. Despite the high subscription cost of the site, a lot of people still use it. This results in a large user-base, which in turn makes it even likelier for you to meet someone who is both compatible with you and lives nearby.

The fact that eHarmony can document these types of results help justify the cost of a subscription. This is especially true when considering the amount of overly positive advertisements for competing dating sites.

Matching algorithm

Eharmony Founder Loses Wife

Many dating sites require you to take a personality test upon signing up. These tests are used to determine how compatible you are with other users.

Matching systems will never fully replace human judgment. However, they can be very helpful.

eHarmony bases its matching system on 29 dimensions of compatibility. When two people match, it is because this matching system deems them compatible.

When visiting a profile, you get an overview of how well you match with the user. You will also find graphs that detail why you are a match.

You might match well in terms of habits, but not as well for interests.

You might have very similar driving forces, but different ways of communicating. Maybe both of you judge the world using intellect, but only one of you judges the world using intuition.

This makes it significantly easier for you to visualize what a marriage with that person will look like.

This feature is the main reason marriages are so frequent and successful.

Free to try

Who Is The Owner Of Eharmony

Signing up to eHarmony is free. You cannot find a partner using a free account, but it can be used for understanding what the platform feels like using.

You can take the personality test and see how it used for matching you with other users.

Thus, anyone who signs up for a subscription has seen whether eHarmony feels right for the first. Having this option lets singles determine for themselves whether the site is worth the cost or not.

I advise trying the site out before signing up for a subscription. No dating site will be worth your money if it does not feel right for you.

To learn more about what you can and cannot do with a free account on eHarmony read my guide here.

Final thoughts on why eHarmony is so pricey

eHarmony is a high-end dating site with one of the highest monthly costs in the industry.

Thus, I advise against signing up for the platform if you are not looking for marriage or you are not willing to commit to spending time on the site.

If you are looking for marriage online, a subscription on eHarmony is the best way of reaching this goal. The site was designed for this purpose and has proven time and time again that it works.

Would you like to learn about other alternatives for finding marriage online? I have written an extensive article on the subject:7 best dating sites for marriage.

If you would rather sign up for a free account on eHarmony, go here to get started.